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24 September 2010

Honda take over Times Square, New York

Barretts Honda News
Honda take over Times Square, New York
New and Used Honda in Kent


HONDA TO TAKE OVER TIMES SQUARE FOR FIRST-EVER 3-D LAUNCH OF THE CR-Z SPORT HYBRID IN AMERICA

Honda will hold the first-ever takeover of Times Square in 3-D technology to support the American launch of the CR-Z sport hybrid on Thursday 23 September.


The event marks the first time 3-D footage will be broadcast in a public area. As a part of the takeover, Honda will run 3-D CR-Z commercial footage on the Times Square HD screen and Sony will provide 3-D Gran Turismo 5 racing simulators. Additionally, Maxim Magazine models will distribute copies of their special 3-D October issue and Honda will sponsor a special performance from chart-topping hip-hop trio, N.E.R.D.

"To bring attention to the synergy of sport and hybrid that the CR-Z offers, the advertising campaign relies on a variety of non-traditional elements—like 3-D technology—to get the attention of young, potential CR-Z buyers," said Tom Peyton, senior manager of national advertising, American Honda Motor Co., Inc. "This 3-D experience in Times Square integrates advertising, gaming and music into a single, memorable event."

The Honda CR-Z is already on sale in the UK with prices starting at £16,999 for the CR-Z S.


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